The same rule, everywhere we track it. Click a jurisdiction for the full picture and official sources.
| Jurisdiction | Status | Rule | |
|---|---|---|---|
| California, USA | Legal | Strict advertising rules Cannabis advertising may only target audiences where at least 71.6% are reasonably expected to be 21+, and may not appeal to minors, use cartoon imagery, or make false or health claims. Free product giveaways are prohibited, and billboard ads on interstate or state highways that cross state lines are banned. Packaging and labels must carry state-mandated warnings and the universal THC symbol. |
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| Colorado, USA | Legal | Restricted advertising Cannabis advertising is restricted to media with reliable evidence that no more than about 30% of the audience is under 21, and outdoor signage, billboards and location-targeted mobile ads are heavily limited. No content may appeal to minors, and health claims are prohibited. Packaging must be child-resistant and carry state warning symbols. |
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| Canada | Legal | Strict promotion limits Promotion is heavily restricted under the Cannabis Act: no lifestyle advertising, no endorsements or testimonials, no marketing that could appeal to minors, and no sponsorships using cannabis branding. Packaging must be plain with standardized health warnings and THC/CBD content. Violations carry significant penalties for licensed producers. |
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| Germany | Legal | Advertising prohibited Advertising and sponsorship for recreational cannabis are prohibited under the CanG, covering media, online and event promotion. Factual, informational communication is allowed only within narrow limits, and cultivation associations may promote memberships only under strict conditions. CBD and hemp products follow general food and marketing law. |
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| Netherlands | Decriminalized | Advertising prohibited Advertising cannabis or coffeeshops is prohibited, including online promotion, and the national tolerance criteria (AHOJ-G) include a strict no-advertising condition. Violations can cost a coffeeshop its tolerated status. Municipalities may impose additional local marketing restrictions. |
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| Switzerland | CBD only | Narcotics advertising banned Advertising of narcotics — which includes all cannabis at or above 1.0% THC — is prohibited under the Narcotics Act. CBD products below the threshold may be marketed, but health or medical claims are not permitted and are policed under food and therapeutic-products law. Event sponsorship and lifestyle marketing for THC products are effectively banned. |
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